Recent attempts to get retailers to stop separating out plus sizes are misguided. The campaign known as #DropThePlus wants models and clothes to exist without the size qualifier, which seems like it promotes inclusivity but really does us a disservice.
Sure, in the ultimate dream world, all clothes would be available in all sizes and there would be no need to segregate. But as things stand, in brands that actually make plus sizes the styles are limited. If we put everything together, plus sized people would have to sort through rack after rack just to find the few things that exist above a size 14. That would mean frustration and exhaustion, and likely a vow never to return to that store.
In online retailers — like ModCloth, who unfortunately have opted to do away with the distinction — you can search by individual size, but still, they should have the section available. I want to see what the overall look is of what is available to me.
Plus (ha), removing the label feels like hiding. While it’s a euphemistic and loaded term, embracing the idea of being plus sized is an act of body positivity. It embraces the fact that we are a unique group who does not need to blend in. Removing it feels like when I was 14 and would turn the Lane Bryant bag inside out so no one would see me carrying it. It seems like shame. And we need to be visible, not ashamed.
When retailers are making their entire lines available to plus sizes, maybe we can revisit this issue, however, until then, the label is necessary.